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March 31, 2008

A Good Way to Spend $300 Million

Al Gore and the Alliance for Climate Protection have developed a three-year, $300 million advocacy campaign to mobilize ordinary Americans and 'influentials' to pressure for legislation addressing climate change. The we campaign, short for We Can Solve It, will employ online organizing and television advertising to spread its message. A diverse group of celebrities/influential Americans are lined up to be in the ads, including one ad where coservative evangelist Pat Robertson and long-time activist Al Sharpton will sit side-by-side. There'll also be an ad with Nancy Pelosi and Newt Gingrich.

Here's the first ad of the series, narrated by William H. Macy.

Here's from Al Gore's March 30, 2008 appearance on 60 Minutes. The clip previews a small portion of the Sharpton/Robertson ad.

Posted by hpadam at 12:30 PM | Comments (0)